The Daily Read: May 5

The Anatomy of a Tennis Player's Sponsorship

By: Tim Newcomb

Read at Forbes.com 


Ever wonder how tennis players sponsorship deals actually work out? Today's read is a great look inside of some of the world's top players and their endorsements. 

​Rankings, social media followings and even the country a tennis player lives in can dictate what level of endorsement contract they sign. Because, as we know, exposure is paramount for brands looking to spend. 
“Especially in tennis, the first two key points (in a valuable contract) are being young and having success,” says James Beres, agent for Topnotch Management and the man behind the contracts of John Isner, a fellow Forbes contributor. “Then you start working on your social media and getting comfortable with that.”